- Backend as a service (BaaS), also known as "mobile backend as a service" (MBaaS), is a model for providing web and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services.
These services are provided via the use
of custom software
development kits (SDKs) and application
programming interfaces (APIs)
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